Alcohol:Nosubstanceintheworldseemssofamiliartousandissoincrediblydiverseinitseffect.Alcoholisavailableeverywhereandthisparticularmoleculehasthepowertoaffectall200billionneuronsofourhumanbrainincompletelydifferentways.Buthardlyanyonecallsalcoholadrugdespiteitspsychoactiveandcell-destroyingeffect.Whydowetoleratethedeathofthreemillionpeopleeveryyear?Haveweturnedablindeyetothedangersandrisksforthousandsofyears?Whatroledoesthepowerfulalcoholindustryplaywithanannualturnoverof1.2trillioneurosinthison-goingconcealment?Theauthor,whohimselfenjoyshavingadrink,looksintothequestionwhywedrinkatall,whatalcoholdoestousandtowhatextentthealcoholindustryinfluencessocietyandpolitics.HetravelsaroundtheworldfromGermanyviaEnglandtoNigeriatodetectaggressivetradingpracticesoftheglobalalcoholindustryseekinggrowthinnewmarketsatallcosts.HealsovisitsIceland,whichsuccessfullymadetheturnaround:Where20yearsagohordesofdrunksroamedthestreets,youngpeopletodaymastertheirneedforrelaxationandlifestimulantswithoutalcohol.Thefilmhasnointentiontopointamoralfingerbutneverthelesswillsignificantlychangethedrinkinghabitsoftheviewer.
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